When Big Bears Baked Potato, a new Canadian comfort food venture, came to us, they had a delicious product but needed a complete brand identity to launch successfully in a competitive market. Our mission was to build their brand from the ground up, creating an irresistible presence that would capture the hearts and appetites of customers.

Our team began by crafting a warm and memorable brand identity that reflected the comforting nature of their product. This new brand was brought to life through vibrant photography and dynamic videography, where we focused on capturing the rich textures and fresh, steaming ingredients of their signature baked potatoes. With these powerful visual assets in hand, we launched their social media channels, rolling out a strategic content plan designed to build a loyal community and drive foot traffic.